Law, Justice and Journalism

Posts Tagged ‘pcc’

Lorna Woods: Advertising Standards Authority and the Internet

In Journalism, Law, Media regulation on December 3, 2012 at 2:11 pm

By Professor Lorna Woods

There has been lots of discussion about press regulation and self regulation of late, with the PCC clearly in need of reform [see Leveson recommendations].  There are still voices arguing that self-regulation can work and often the ASA/CAP system is paraded of one such system of self-regulation that works. Certainly, the ASA is an effective organisation, but it is questionable whether it is true self-regulation. It works on the basis that the ASA sanctions have bite as its various members will restrict advertisers’ access to advertising space when advertisers do not comply with the code.  It has a further backstop: the ASA may refer matters to the OFT under the Consumer Protection Regulations or the Business Protection Regulations.  To date, reliance on the backstop powers of the OFT has been very much the exception.  Are things changing, however?

Looking at the decisions of the ASA, a sub strand of cases is appearing. Many of the complained of advertisements appeared on the internet, including quite a number on companies’ own websites.  This raises questions about the ASA (co) regulatory system.  It has been very successful to date, but it has been based on an industry that had effectively a small audience, the media outlets and advertising agencies acting to a large degree as a funnel for the regulatory process, being a relatively small group that allowed ASA rules and rulings to reach out to the advertisers more generally.  Essentially, this was a professional audience.  That has changed: the internet has increased the number of outlets available and introduced the age of the amateur.

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CLJJ annual lecture: Baroness Buscombe on changing times and regulation

In City University London, Events, Journalism on October 13, 2011 at 10:14 am

The Press Complaints Commission chairman, Baroness Buscombe, gave the Centre for Law, Justice and Journalism annual lecture last night [Wednesday].

In her lecture, “Changing times and changing media regulation,” she discussed the challenges of convergence, technology development and international regulation.

In her view, non-statutory self-regulation is the “only model that can work”. However, she called for a “back stop” power that would ensure publishers complied with a self-regulatory system.

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Update: Full speech text now available, below, and you can watch the video on the CLJJ main site.